ICCO
14 people recommendcounted across its outletsvia r/LondonFood, r/london, r/AskLondon14 comments cited below
What people say, in short
ICCO is recommended across its London outlets, including Goodge Street in Fitzrovia. Value is the clearest theme: people describe inexpensive pizza that is tasty enough for lunch, and one praises the amount of cheese. A diner specifically recommends taking a pizza from the Fitzrovia branch to a nearby pub. The wider praise is not all specific to Goodge Street.
Address
ICCO Pizza - Fitzrovia, 46 Goodge St, London W1T 4LU, United Kingdom
At a glance
- Price
- Budget
- Best for
- Budget
Nearby on this map
Other places on this map closest to ICCO, as the crow flies.
The evidence
Every point below is paraphrased from a real public comment, ordered by how much the community engaged with it. Caveats and negatives are kept in — follow any link to read the original for yourself.
- Recommendsu/CleanEnd5930 in r/LondonFood · Jun 2026price
Says the cheapest decent pizza is ICCO, with a few branches around.
- Recommendsu/GammaDeltaTheta in r/london · Apr 2026price
Says Icco does very nice, cheap pizzas at several locations.
- Recommendsu/fishlicence in r/LondonFood · Jun 2026
Recommends the Fitzrovia branch and suggests taking the pizza to a pub across the street.
- Recommendsu/hiya1487 in r/london · Jul 2025taste
Says Pizza Union is good value but prefers ICCO.
- Recommendsu/sajacen in r/AskLondon · Sep 2026value
Hidden gem with delicious pizza; most affordable in central London.
- Recommendsu/LongyUTD in r/london · Apr 2026
Calls ICCO a dependable choice.
- Recommendsu/InTheZone135 in r/LondonFood · Mar 2026price
Calls it the cheapest freshly made pizza in central London.
- Recommendsu/tylerthe-theatre in r/london · Apr 2024
Describes the pizza as closer to New York style and solid.
Show all 14 cited comments
- Recommendsu/px06 in r/LondonFood · Jun 2026price
Says good cheap pizza is available and advises checking delivery apps for promotions first.
- Recommendsu/shgrdrbr in r/LondonFood · Mar 2026
Welcomes the recommendation for ICCO.
- Recommendsu/ry4noctob3r in r/LondonFood · Oct 2025price
Recommends ICCO as an inexpensive pizza option.
- Recommendsu/DRJT in r/london · Jul 2025taste
Works across the street and thinks the pizzas are fantastic for lunch.
- Recommendsu/urbexed in r/london · Apr 2024
Names ICCO on Goodge Street.
- Recommendsu/DeapVally in r/london · Jul 2025portion
Appreciates the amount of cheese on ICCO's pizzas.
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Freshness
Details last checked 9 Nov 2026. Recommendations reflect what people said at the time; confirm current details before you go.